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Why Core Web Vitals Matter for SEO

Core Web Vitals

Understanding Core Web Vitals and their impact on local search ranking is key, where Core Web Vitals are pivotal for search engine optimization (SEO), They play a crucial role in determining your website’s ranking in search results.

But it’s more than just climbing the SEO ladder; it’s about elevating the user experience to new heights.

loading speed, interactivity, and visual stability are Google’s innovative approaches to assessing your page’s overall user experience (UX).

By mastering these vitals, you’re not just optimizing for search engines; you’re crafting an online journey that is smooth, engaging, and visually stable for every visitor. 

Here, NDS will show you how to optimize Core Web Vitals for a smoother user journey.

What are the Core Web Vitals? 

The Core Web Vitals encompasses:

Largest Contentful Paint (LCP)
This vital gauges the time taken for the most substantial element on your webpage to fully load. For an optimal user experience, aim to have your LCP at or below 2.5 seconds to Page Load Experience.

Cumulative Layout Shift (CLS)
CLS measures the extent of unexpected layout alterations that occur as the webpage loads. To ensure a smooth user experience, maintaining a CLS score under 0.1 is ideal.

First Input Delay (FID)
This metric assesses the time it takes for a webpage to become interactive following a user’s first action, like clicking a link or tapping a button. A user-friendly webpage should have an FID of less than 100 milliseconds.

Google has introduced a fourth metric, Interaction to Next Paint (INP), set to replace First Input Delay (FID) in the Core Web Vitals suite by March 2024. INP measures the responsiveness of a webpage, and for an optimal user experience, it’s recommended to keep INP at or below 200 milliseconds, ensuring quick and responsive interactions.

Relevance Score in SEO
Relevance Score generally refers to how well the content of a webpage matches the user’s search intent. While it’s not directly part of Core Web Vitals metrics, it is crucial for SEO. Ensuring that your webpage performs well (as measured by Web Vitals) and aligns closely with user queries can improve your overall search engine ranking.

Entity Density and User Experience
Entity Density, the frequency and distribution of specific, meaningful terms or entities within your content, can indirectly influence the user experience, Webpages with a high entity density that are relevant to user queries can offer more value, potentially reducing bounce rates and increasing the time users spend on the page.
This can indirectly benefit your site’s performance as perceived by Google’s algorithms, complementing the technical metrics of Core Web Vitals.

How do Core Web Vitals impact SEO?

As NDS is a leading SEO company in Saudi Arabia we understand the important role of Core Web vital metrics, So our SEO experts provide you with all the experience and knowledge about these metrics that help you optimize your website and skyrocket your online visibility.

Google Core Web Vitals play a pivotal role in shaping how search engines perceive the user experience on a website, These vitals are instrumental in ensuring that websites not only load rapidly but are also user-friendly and intuitive.

Websites that boast quick loading times and seamless usability tend to secure higher rankings in search results compared to those that are sluggish and challenging to navigate, This makes optimizing for Core Web Vitals a game-changer, particularly in scenarios where the quality of content across competing sites is comparable.

What the Essential Elements of Google’s Page Experience Metric

The Page Experience metric will comprise various elements that Google deems crucial for a superior user experience. This includes:

  • Utilization of HTTPS for secure browsing
  • Mobile-friendliness of the webpage
  • Minimization or absence of intrusive interstitial pop-ups
  • Ensuring “Safe-browsing” by avoiding malware on the page

From the announcement and the emphasis on the term itself, it seems likely that Core Web Vitals will constitute a major portion of the Page Experience score.

However, it’s important to note that while a high Page Experience score is beneficial, it doesn’t guarantee top ranking on Google. Google has emphasized that Page Experience is just one of many factors (around 200) they consider in their site ranking algorithm. 

So, while enhancing your Page Experience score is advantageous, it should be part of a broader, holistic SEO strategy.

The Benefits of Core Web Vitals

Incorporating core web vitals as a metric for ranking can significantly enhance your website’s performance, user-friendliness, and overall engagement. By prioritizing the aspects of user experience that hold the greatest significance for your audience, you can provide an improved service and boost your chances of attaining a higher position on Google’s search results. Additionally, leveraging core web vitals enables you to pinpoint and address any problems that could potentially impact your site’s quality, such as sluggish loading times, sudden layout shifts, or unresponsive elements.

How to assess your core web vitals?

To assess your core web vitals, you can employ the same tools and techniques already utilized for measuring them, such as Google Search Console, PageSpeed Insights, and Lighthouse. However, it is crucial to expand your testing to encompass diverse devices, browsers, and network conditions to observe the variations and their impact on user experience. Tools like WebPageTest, Chrome DevTools, or Google’s Web Vitals Extension can help simulate different scenarios and gauge your core web vitals. Moreover, NDS will help you to conduct tests both before and after implementing any site modifications to evaluate the effects and outcomes of your optimization endeavors.


In conclusion, Core Web Vitals are more than metrics; they’re the foundation for unparalleled SEO success and a thriving online presence. At NDS, we understand this, and it’s why we go beyond just optimizing Core Web Vitals. We offer a comprehensive suite of SEO services that harness the power of data, AI, and user experience to propel your website to the top.

Are you ready to dominate the digital world with flawless user experience? Contact NDS today and discover how Core Web Vitals can transform your SEO.